New Product Idea?  Go from Concept to                       Commercialization
SBX 7335
Course Hours:  18

Objectives:
Upon successful completion of this course, the participant will be able to:

    -  Evaluate the marketability of their idea
 
    -  Understand the financial requirements for a new product
 
    -  Know the steps involved in taking a new product to the
       marketplace
 
    -  Develop a plan for launching their new product

Content:
    1.  Opportunity Analysis

            -  What is the product and what makes it unique?
            -  Who is the customer?
            -  Will the customer buy it?

    2.  Financial Modeling
            -  How much does it cost?
            -  How many units can you sell?

    3.  Product Research and IP Review
            -  Are there similar products? (Direct competition)
            -  What other options meet the same basic need
               (Indirect competition)
            -  Patent Review

    4.  Ideation 
            -  Sketching out the product
            -  Final Design

    5.  Engineering                    
            -  Will it work? 
            -  Preliminary prototype (proof of concept)
            -  Final engineering and design
            -  Final Prototype

    6.  Engineering Documentation
  
    7.  Sourcing and Manufacturing Research

            -  Distribution channel analysis

    8.  Final Preparation
            -  Brand development
            -  Package design        
            -  Web development

            -  Advertising and PR

    9.  Product Launch