Make Your Presence Known on the Web
SBX 7330
Course Hours:  9

Objectives:
Upon successful completion of this course, the participant will be able to:

    -  Realize why a website is necessary for even the smallest
       business
 
    -  Understand how a website can be used as a marketing
       tool
 
    -  Know the different types of websites
 
    -  Develop a plan for a website that can increase revenue

   
Content:
 

1. Why do I need a website?
    -  Technology trends
    -  Business marketing climate/competition
    -  Consumer expectations
    -  Maximizing business investment
    

2. What can a website do for me?
     -  Achieve your intended professional positioning
     -  Increase exposure
     -  Drive revenue
     -  Build databases
     -  Educate Consumers
     -  Generate Leads
     -  Promote, promote, promote
    

3. The “musts” for all websites
     -  USP-defined image
     -  Marketing-driven copy
     -  Calls to action
     -  Informative content
     -  Content management plan
     -  The “About Us” “Contact Us” “Testimonial” pages
    

4. The Different types of websites

              -  The Brochure Site
              -  The Tool and Resource site
              -  The Major Player site 

5. E-Commerce

              -  Taxes
              -  Technical, security and processing issues
              -  Targeting
              -  Ecom process flow
              -  Single-product landing page 

6. Search Engine Optimization (SEO)

              -  How do search engines work?
              -  What can an SEO firm do?
              -  How can I “optimize” a website?

Develop a plan for a marketing-driven website