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Make Your
Presence Known on the Web
SBX 7330
Course Hours: 9
Objectives:
Upon successful completion of this course, the participant will
be able to:
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Realize why a website is necessary for even the smallest
business
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Understand how a website can be used as a marketing
tool
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Know the different types of websites
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Develop a plan for a website that can increase revenue
Content:
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Why do I
need a website?
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Technology trends
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Business
marketing climate/competition
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Consumer
expectations
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Maximizing business investment
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What can
a website do for me?
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Achieve
your intended professional positioning
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Increase
exposure
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Drive
revenue
- Build
databases
- Educate
Consumers
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Generate
Leads
- Promote,
promote, promote
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The
“musts” for all websites
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USP-defined
image
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Marketing-driven copy
- Calls to
action
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Informative content
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Content
management plan
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The
“About Us” “Contact Us” “Testimonial” pages
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The
Different types of websites
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The Brochure Site
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The Tool and Resource site
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The Major Player site
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E-Commerce
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Taxes
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Technical, security and processing issues
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Targeting
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Ecom process flow
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Single-product landing page
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Search
Engine Optimization (SEO)
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How do search engines work?
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What can an SEO firm do?
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How can I “optimize” a website?
Develop a plan for a marketing-driven website |
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