A marketing plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 (sometimes referred to as five) years.

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

Marketing Plan Pro, a marketing-planning software, is available onsite at the Institute's Resource Center to  assist you in creating a  professional, complete, and accurate marketing plan.  Visit us today and find out how quick and ease it is to get started.