• be prepared to spend many weeks or months completing your plan
   
• the business plan should provide the reader with a clear understanding of your objectives, strategies, and financial viability.
   
• estimated length should be about 20 pages…quality  over quantity,
   
• focus on your intended reader and avoid highly technical language or descriptions
   
• be willing to update the information
   
• be realistic/honest about positive or negative findings
   
• provide data, evidence, supporting material, documentation and  assumptions with your statements
   
• the executive summary is the last section to be written
   
• the business plan must answer the question of…Why customers are going to call me for my product or service ?

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